Women in bikinis make men impulsive. Well, duh!

Posted by Niall in Girls, Health, Links, archive on 14-Jun-2008 at 12:31 pm BST.

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Girls in bikinisAnd now for another excuse to have a picture of scantily clad females on the blog!

From Fox News comes the story that a study conducted by the Katholieke Universiteit Leuven in Belgium has shown that men influenced by sexy stimuli such as women in bikinis become more impulsive.

Well, duh!

The details of the study, published in the Journal of Consumer Research, show that men allowed to fondle t-shirts and bikinis (not on females at the time) placed more value on the present and less on the future. Researchers conclude that there is one common appetite system in the brain and when its stimulated, it wants to be rewarded.

Apparently though, this increased impulsiveness is not due to the common idea that men are more sexually distracted, – but it’s due to their arousal causing improved cognition and creativity.

Oh yes.

Comments (2)

Hahaha, that’s funny. That photo was certainly a bright spark in my afternoon’s work!

pritty

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